Are you ready for SEO in 2020?

Hi Folks… Improve your website according to search engine
I know you’re probably saying, Why do I need to worry about that now?” I’ll tell you why. Things are going to change in a big way and if you aren’t preparing now, you’re going to miss the boat.

The biggest change to SEO next year is going to be the growth of voice search. Consider these statistics:

•31% of smartphone users worldwide use voice technology at least once a week
•50% of all online searches will be voice-based by 2020
•55% of U.S. households will have a smart speaker by 2022

Are you getting nervous yet? You should be. With voice search on a smartphone or desktop, it’s still good enough to have your links appear on the first page of Google search results. But on a smart speaker, it’s not enough.

If you’re not worried yet, let me lay it out for you: When voice search overtakes text search, only one search result will matter. If it’s not you, you’re going to lose, big time.

Now that I’ve probably totally freaked you out – and I hope I have, because this is serious – let me tell you what to do about it.

•Always Aim for Google’s Featured Snippet
•Use Long-Tail Keywords in Your SEO Campaign
•Keywords Research and Finalization
•Title Tag
•Meta Description
•Content Optimization
•Keywords Density
•Inner Linking
•Google Tracking Code Integration
•Google Webmaster Tool
•H1, H2, H3 Heading Tags
•Creation of Robots.txt
•XML Sitemap
•SEO Friendly URL
•Image Alt tag etc.

After fixing all these SEO issues, your website will gain a lot of traffic and website visibility in organic search results will improve for targeted keywords.

So… What are you waiting for? Let’s do it today and make strong presence of your business 

What is SEO?

Search engine optimisation (SEO) is making sure that your website has the best chance of being found in search results, for the services you offer. The ultimate goal is to increase traffic from search engines like Google (organic traffic only), although what good is all this new traffic if it doesn’t convert into sales? I always include how effectively these visitors convert into customers as part of the plan.

What’s involved in SEO?

In very simple terms, we firstly identify what you consider to be your main offerings (the things you would expect to appear for when people search them in Google) and then we make sure that your website is shouting about those offerings in an informative, interesting and readable way.

SEO is not just about keywords though. It is also about making sure that your website is structured in a way that Google robots find it easy to crawl, easy to understand and trustworthy. It is about providing a fantastic user experience which is relevant and useful to the person who found you. If you can get all of this right, search engines will want to show you in search results for related key terms, because they will trust what you have to say.

How quickly can I be number 1 on Google?

There are an abundance of “SEO Experts” out there who claim to be able to get you on page 1 of Google in just 3 weeks and I urge everyone to be cautious of these people. SEO is a long game and there are no quick wins (sorry!). SEO involves a number of steps but ultimately, it is about making your website as user-friendly, useful, fresh and relevant to reader as possible.

Following an audit, there may be a whole heap of things we can do to improve your website and we can get these done straight away, but there is never any guarantee of being number 1 on Google within a certain number of weeks. There are so many other factors at play!

If you believe it is time to invest in SEO, spread your budget over a 6 month period of tweaks, analysis and improvements. ‘Quick wins’ don’t exist and it will be a waste of your money.


How do we get started?

The first step of any SEO work is to complete an audit. This involves thoroughly analysing your Google Analytics account, competitors, current keyword positions, website structure and your goals. The result of this audit will be to benchmark the current performance and come up with a complete set of recommendations which will improve your website setup, conversion rates and how you fair up against competition.